Why Proper SEO is Critical for Your Website

As a website owner, having your site maximized for search engine optimization, or SEO, is critical to attracting — and keeping — the kind of traffic you need for success.

What Exactly is SEO?

SEO refers to the way search engines like Google, Yahoo, Bing, and others match search queries to relevant content from all over the internet.

Better SEO optimization can help bring more high-quality traffic to your site. But as business owner, you need to do more than just please the search ‘bots and algorithms with your website — you also need to persuade visitors to become customers.

So, a great SEO plan will not only help your site get noticed — and ranked higher — by search engines, it will also be appealing to your human visitors.

The Flagstone SEO Difference

We have over 12 years of experience creating targeted SEO plans for clients that drive traffic and get results.

Flagstone has the specialized knowledge necessary to improve your brand’s exposure while also increasing the time visitors spend on your site — elements that contribute to better conversions and more revenue for you.

Here are just a few reasons why our results are tops in our industry.

Ethical SEO That Drives Results

SEO — the ethical kind — is the driving force behind each internet marketing service we offer, from social media marketing and custom web content to PPC management services and responsive web design.

Ethical, or White Hat SEO, is focused on using techniques to attract your human audience rather than simply concentrating on search engines.

The Flagstone SEO consulting process involves using cutting-edge, above-board methods to engineer your website. Using our expertise, your site will rank well for targeted keywords within “natural” or organic search results of the largest search engines — Google, Yahoo, and Bing.

Black Hat SEO is used by some companies to give clients a huge return in a short time using techniques like invisible text, doorway pages, and the most common — keyword stuffing.

Some agencies also use spam software to insert poor-quality backlinks into your site. If search engines catch on — and they normally do — they can lower your site’s rankings for a given keyword, resulting in disastrous metrics.

Using Black Hat SEO techniques can also result in your website being banned.

If you get banned, you must go back through your site and remove each of the many spam-generated backlinks in order to get your site “right” with the search engines once more — a laborious undertaking.

Ultimately, your website’s goal should be quality traffic more than rankings. And to drive traffic, the most effective — and least expensive — technique involves building your site’s referrals through organic search.

Local SEO for Increased Return on Investment (ROI)

Flagstone delivers outstanding ROI through Local SEO services for our clients. Local SEO is particularly important for businesses that have a brick-and-mortar location and need to get local traffic.

The Yellow Pages and mailers have fallen by the wayside. But Flagstone’s premier local SEO service targets Google, Yelp, City Search, Manta and other online directories to give your products and services the exposure they need with your local community.

Fortunately, there’s less competition among local business SEO than there is nationally or globally, so local SEO is a great place to make headway for your brand.

And Flagstone has an extraordinary way to get you on the local map — fast and effectively. In fact, our process gets such remarkable results that we’ve made it proprietary.

Our SEO process involves searching for the keywords that give you the perfect balance of traffic and conversion. While any marketing company can drive traffic to your site, you must have quality traffic to convert leads to customers.

Why Choose Flagstone?

Your business is a great fit for Flagstone if:

  • Your business targets high-value customers and leads — an average of $1000 per lead or more.
  • You want a high-performing website.
  • You take a long-term view on SEO processes and marketing.
  • You understand that SEO results bring big benefit — in the long run.
  • You realize that great search marketing is done through perpetual refinement.
  • Your business has a high-performing website (or wants to).
  • You want bonafide experts in SEO planning and implementation.

Sadly, many marketing companies claim to have “expert” SEO experience, while in reality they have only vague notions of how to implement a critical SEO plan.

These individuals with surface-level understanding often do severe, irreparable, damage to website owners who are fooled by their false credentials.

Flagstone has over 12 years of dedicated SEO planning — and we have an extensive portfolio of referrals and work to prove it.

Because of our cutting-edge knowledge, Flagstone clients enjoy an increase in both organic search referrals and conversions of leads to customers on their sites.

Take advantage of true expertise — schedule a consultation now.












The Rewards and Perils of Using an Exact Match Domain

Press 2007 into the keypad on your time machine and hit the start button. When the stomach-churning journey ends (always bring a barf bag when you time travel), you’ll open the door and be faced with a world where selfies were taken by aiming your camera at a mirror,...

How to make the most of Google Posts

Want to be able to post messages to potential customers for them to see as soon as they search for your business in Google? Your opportunity has arrived. Google Posts is here. What are Google Posts? Google Posts are short posts that you create in your Google My...

What Makes a Website Rank in 2017? SEMRush Tells All

Ranking first in the search engine results is like winning an Olympic gold medal. If you want to win an Olympic gold medal, it’s not enough to put in lots of effort at your chosen sport. It’s not enough to plug away at practice for hours, eat right and get plenty of...

The top 47 free local search directories

Local SEO is not only budget-friendly for a small business, but it offers the opportunity to connect with the most relevant customers. It is possible to achieve great local search rankings without a large SEO outlay. Whether you hire an SEO company or do it yourself,...

Is Social Media Killing Your Business’s Reputation?

Small businesses, large enterprises, and every company in between. If you’re running a business in this day and age, it’s no longer optional to have an online presence. While having a professional-quality, mobile-friendly website is great, the bar has been set higher...

The 2017 ultimate guide to choosing a winning domain name

A rose by any other name... would be much less likely to come up in Google for the search “rose.” * Names matter. Your domain name is the nucleus, the big bang of your website. It determines where everything will go from there. If you want your seed to bear fruit (or...

Pinocchio’s guide to social media for business

“I want to be a real boy.” That’s not Pinocchio. That’s your business. Let’s face it. You want to be friends with real people. Not with companies. How many times have you felt “wow, I really want to get to know this company better!” Maybe if it was Apple, or Chipotle,...

Local SEO Google changes you MUST know about for 2016

If you’re not on top of local SEO, you’re behind. Google makes changes to their algorithm faster than the spinning of the Google Local Carousel. (Don’t know what the Local Carousel is? Don’t worry - it disappeared about a year ago. Case in point.) If one of your New...

Are you making these 6 local SEO mistakes?

How many customers could be finding you through Google? Let’s do the math: How many people live in your area of service? (NYC - a LOT; Bliss, Idaho, pop. 311 - not so many) How many are interested in what you have to offer? (if you sell pizza, probably over 90%; if...

The great SEO rankings hoax

There was once a website who lived all alone in a tower in the forest, having been confined there by a wicked witch. Said the website, “If I do not get someone to rescue me, I shall surely die.” So she hired an SEO company to get her to the first page of Google. And...

PPC & SEO: Together at last

Not so long ago, paid and organic (PPC and SEO) marketing people were at very adversarial ends of the industry. In the regional parlance of my native state, PPC and SEO had an Alabama-Auburn like rivalry. Both were dubious and dismissive of the other side, and hence,...

What is black hat SEO?

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Black Hat SEO may also be...

Don’t count on Google to provide

If you are a heavy Google Analytics user, you'll know what I'm referring to when I say, "(not provided)." (This is in reference to the Google Analtyics Organic Search Traffic report. To get there, simply log into Google Analytics, use the left-side menu to navigate to...

How low-quality SEO can wreck your website

Black Hat SEO practices are not only unethical, they're downright dangerous. No doubt if you are a small local business owner, you've gotten this call or email: “Hi. I noticed your website was not ranking in the search results. Our SEO company can fairly quickly...

Google knocks EMD’s down a notch

As a follow-up to its recent "Panda Update," Google recently rolled out an update that devalued exact-match domain names or EMDs. What is an EMD? EMD = Exact Match Domain It is where your domain is the exact same as the keywords you are trying to optimize your website...

The many benefits of a LinkedIn company page

If your business has employees, chances are many have already updated their personal profiles to show where they work i.e. your company's name. So now, every LinkedIn user that connects with an employee's profile may potentially click on your company name and land on...

A black hat SEO’s toolkit

My uncle—who owns a Birmingham HVAC business—tells me that he routinely gets a cold sales call where the conversation goes a little something like this: “Do you have a website?” “Yes.” “How would you like to be on page 1 of Google for your keywords in 90...

What is the definition of inbound marketing?

So while you were searching for tips on your internet marketing campaign, you came across someone mentioning inbound marketing and how it is simply the most important form of marketing out there. But as a business owner you have no idea what that is or why in the...

SEO ranking factors

NOTE: This article is a bit dated. Please read, What Makes a Website Rank in 2017? SEMRush Tells All, for the most up-to-date SEO ranking factors. SEO 101 In the pioneering days of the Net, the recipe to propel a website to the top of the search results was stupid...

How to use Instagram for inbound marketing

Instagram is a free photo and video sharing app for iPhone, Android, and other mobile devices. With 150 million active users, and growing, it's one of the most popular social networks out there. It's that growing popularity that led Facebook to purchase Instagram for...

Google’s new Hummingbird algorithm update

The mobile sector is again flexing its muscle by influencing the direction of search giant Google’s brand new search algorithm update—Hummingbird. The name reflects Google’s goal of being “precise and fast.” Google made the announcement on September 26, and it marks...

7 internet marketing tips for SMB’s

Owning a business is a basic part of the American Dream. Besides having the freedoms inherent in the United States and owning a house, having one’s own company could be the most sought after facet of being an American. The internet has made this a reality for many....

Get a 7-Point Local SEO Audit

Your BrightLocal audit report will include sections for Links & Website Authority, Search Rankings, Local Business Listings, Reviews & Ratings, Google My Business, On-Site SEO, & Social Channels