Why Proper SEO is Critical for Your Website

SEO — the ethical kind — is the driving force behind each internet marketing service we offer, from social media marketing and custom web content to PPC management services and responsive web design.

Ethical, or White Hat SEO, is focused on using techniques to attract your human audience rather than simply concentrating on search engines.

The Flagstone SEO consulting process involves using cutting-edge, above-board methods to engineer your website. Using our expertise, your site will rank well for targeted keywords within “natural” or organic search results of the largest search engines — Google, Yahoo, and Bing.

Black Hat SEO is used by some companies to give clients a huge return in a short time using techniques like invisible text, doorway pages, and the most common — keyword stuffing.

Some agencies also use spam software to insert poor-quality backlinks into your site. If search engines catch on — and they normally do — they can lower your site’s rankings for a given keyword, resulting in disastrous metrics.

Using Black Hat SEO techniques can also result in your website being banned.

If you get banned, you must go back through your site and remove each of the many spam-generated backlinks in order to get your site “right” with the search engines once more — a laborious undertaking.

Ultimately, your website’s goal should be quality traffic more than rankings. And to drive traffic, the most effective — and least expensive — technique involves building your site’s referrals through organic search.

Flagstone delivers outstanding ROI through Local SEO services for our clients. Local SEO is particularly important for businesses that have a brick-and-mortar location and need to get local traffic.

The Yellow Pages and mailers have fallen by the wayside. But Flagstone’s premier local SEO service targets Google, Yelp, City Search, Manta and other online directories to give your products and services the exposure they need with your local community.

Fortunately, there’s less competition among local business SEO than there is nationally or globally, so local SEO is a great place to make headway for your brand.

And Flagstone has an extraordinary way to get you on the local map — fast and effectively. In fact, our process gets such remarkable results that we’ve made it proprietary.

Our SEO process involves searching for the keywords that give you the perfect balance of traffic and conversion. While any marketing company can drive traffic to your site, you must have quality traffic to convert leads to customers.