You’ve decided you need help with your local inbound marketing — and you’ve made the excellent decision to look into Flagstone’s digital marketing services. But the question remains: do you do it in-house or hire an outside agency?
This may appear to be a no-brainer, but many companies feel that if they hire someone with experience in digital marketing, that’s enough. But the industry – and the technology – has gone through a sea of changes in the last five years alone. A digital marketing agency not only will be up-to-date on these innovations, they’ll make sure your marketing campaigns fully leverage their capabilities.
Technological expertise is just one aspect of it. An agency will provide specific expertise in campaign development, planning and analytics. They’ll help you meet your goals the first time, and possibly exceed them the next. Keep it in-house and you might find yourself struggling to simply keep up. When you hire an agency, you’re taking the burden off your shoulders and putting it into their expert hands, leaving you more time to focus on your core competencies.
Flagstone Search Marketing is a digital marketing company based in Birmingham, Alabama, with a focus on well-crafted inbound marketing programs and cost-effective custom WordPress web design.
Owner Carlton Smith has been focused on digital media content for more than 13 years, and has worked with Fortune 500 companies such as Time Inc. Lifestyle Digital and International Expeditions, Inc.
As a Google-certified Partner, Flagstone creates and manages PPC programs for its clients as a means of driving traffic to your website. Once the traffic gets to your website, we use our embedded inbound marketing platform to increase conversions.
The Sharpspring inbound-marketing platform includes integrated search engine optimization, email marketing, landing pages, lead intelligence and nurturing, social media marketing, and contact management for every website or Content Management System (CMS).
When we install Sharpspring on your website, we track all traffic, prospect research activity, and leads from your website and social networks so you can measure the impact of all of your programs in one place.