When was the last time you received a paper invitation in the mail, as opposed to a Facebook invitation? You might flip through some magazines, but do you have a Pinterest account as well? Been on the subway or in a doctor’s waiting room recently? How many people have their eyes glued to their smartphone? What do you think they’re looking at?
Today, people have more things than ever to read, listen to and watch, and that means the old standbys of television, newspaper and magazine advertising and marketing don’t reach the wide audiences they once did. How often do you read news stories that refer to Twitter or a Facebook status update as a source? The point we’re making here is that all elements of life are gradually moving online and once they’re there, they’re gravitating toward social media. Lots of small businesses have had great success with online marketing and social networking campaigns. Using well-designed websites, targeted email campaigns and pay-per-click Internet advertisements are an excellent, cost-efficient way to communicate directly to your target audience
Small businesses see the potential of tapping into Social Media. They come with different expectations that are built on the foundations of traditional marketing which include one way conversations, email blasts with only sales messages and not willing to listen to negative comments. So there are a lot of people on social media. Okay. What can your business gain from all those potential eyeballs?
The problem: Social media isn’t “set and forget.” If you throw up social pages and profiles and never put effort into engaging people, you wasted your opportunity. If you put up mediocre pages and share mediocre content “just to have something there,” you wasted your opportunity. Don’t waste it. Flagstone’s social media management process involves:
The upside of social media is that anyone can build a Facebook page or start a Twitter account. The downside is also just that: Any business can do it, and most do it badly. The real premise of social media is adding value with content that engages your customers which inspires, educates, informs and maybe even entertains. This means forgetting about “you” and thinking about “them” This means adding value to your audience by solving their problems with content that includes “How To” articles,white papers and ebooks on your blog and website.
Time spent on social media sites has grown over 250% in 2 years. Nielsen stats show that social media usage has increased by 82% in the last year, an astronomical rise.Facebook , Twitter, YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search. A Pew Internet Project report concluded, “Whatever language we use to describe it, the beating heart of the Internet has always been its ability to leverage our social connections. Social networking sites like Facebook struck a powerful chord at the right time with the right technology, but the actions they enable are nothing new.”