PPC or pay-per-click advertising is an ongoing process of refinement and targeting. That makes it a great fit for many businesses seeking a return on investment regardless of budget size. The competitive landscape in the paid search auction means that other advertisers, too, are optimizing. In order to stay competitive, you need our expert pay-per-click management services.
PPC management is a fast way to attract leads to your website while you work on the long-term SEO strategy. With a pay-per-click campaign on Google Adwords or Bing Ads, you can place keyword-level bids to place your sponsored listings anywhere you desire on the first page of the search results. Your business can quickly see results on campaigns in a week for a fraction of the cost for traditional media channels such as print or broadcast. 93% of all buyers online or in stores use search to research before they purchase an item, according to online studies. PPC has the advantage of instant analytics – we can test your ads often and quickly shift strategy and budget toward the ads and keywords that are converting into leads. Using the latest tools such as Google Analytics and Adwords Conversion Tracking, we can provide real-time analytical insight to maximize your marketing investment.
Although it may sound tempting to undertake on one’s own, successful pay-per-click management requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and more. Embarking on a PPC campaign can be a very time-consuming and expensive process when one lacks the proper experience. Due to the complexities of the “quality score” algorithms, protecting your company’s return-on-investment is harder than ever. And never allow Google reps to set up your new advertiser account for you. Why? Google is ultimately not in business to protect your budget, and reps always structure new advertiser accounts to bid on the highest-volume, highest-trafficked keywords (read: the costliest keywords). Google is not in business to help protect your budget. (In fact, 10 out of 10 times Google will recommend that you invest more.)
Although it may sound tempting to undertake on one’s own, successful pay-per-click management requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and more. Embarking on a PPC campaign can be a very time-consuming and expensive process when one lacks the proper experience. Due to the complexities of the “quality score” algorithms, protecting your company’s return-on-investment is harder than ever. And never allow Google reps to set up your new advertiser account for you. Why? Google is ultimately not in business to protect your budget, and reps always structure new advertiser accounts to bid on the highest-volume, highest-trafficked keywords (read: the costliest keywords). Google is not in business to help protect your budget. (In fact, 10 out of 10 times Google will recommend that you invest more.)
The Snapshot Report is a peek into what your business looks like online and how customers see you just by inputting your business data. If and when we decide to move forward, we fix all of the issues targeted in the report (and then some), giving your online presence an immediate boost.
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Flagstone Search Marketing is a Google-certified partner agency based in Mountain Brook, Alabama. Flagstone’s focus is on well-crafted SEO & PPC campaigns, engaging social media marketing, cost-effective Wordpress website design, and Hubspot-certified services.
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