Much like you need connections in the real world, so too does your website need links on the web. Without links, your Pulitzer-worthy prose, breathtaking photography, and must-read white papers are nothin’ to nobody. Link building is the process of building links to your website so your site can achieve its full potential.
Fact is, inbound links to your site are the most important factor determining the position of your site’s pages on search engine results pages (SERPs). It used to be quite easy to achieve search engine success with low quality links. But Google now actively looks for low quality links and content and might penalize the sites it finds. Consequently, SEO based on anything but quality content and link building is a dated SEO tactic from yesteryear.
If you focus on it too much, you likely won’t get anywhere because you will be chasing the wrong kind of links. It’s best to focus your efforts doing a good job of creating compelling content, creating an attractive, user-friendly website (one that’s responsive), and be active on social media. A good website with good content will attract more and better links.
Our linkbuilding service focuses on fantastic content, identifying a virtually endless stream of link prospects, promoting your website, and winning quality links.