So how do you maximize the hard work and time you spend crafting your content by reaching as wide an audience as possible?
In the life of the average “multi-device consumer” for which a typical day involves skimming on the iPhone, browsing on the PC, or surfing on the iPad, there’s a lot of data to sift through. An estimated 1.5 billion pieces of digital content are published daily. In the shadow of such awesome stats, your company’s blog post or Tweet is the proverbial rain drop in a torrential downpour of data.
Infographics have gained massive appeal on both sides of the fence – with websites and audience – because they work on many levels and help to visually bridge the gap between understanding and statistics. It’s called “visualized data,” and the practice has become very trendy (and that’s not to say it’s a bad thing). Like a Top-40s song, sometimes things have mass appeal for a reason—they are catchy and infectious. A good infograph can have that sort of mass appeal, and if you distribute it well on the social channels, spread like a Gangnam-style virus.