Number one benefit is easy, consistent management of all your business information across Google. Before, if you were trying to be found on Google, you needed a Google Places page, and a Google+ page with updates, and managing your information on maps. And all that information needed to be consistent across all the services so Google wouldn’t get confused. Now you enter it into one place in the Google My Business dashboard, and voila! Search, Maps and Google+ are all populated with the same information. How do you start? If you’ve had Google Places pages or Google Plus pages for businesses, don’t worry! They’ve all been automatically upgraded to Google My Business, and as soon as you sign in on the opening page, you can access your businesses. Let’s say you haven’t, and you want to take advantage of it now? As soon as you sign in to your Google account (or open a new one), you’ll be given that option:
If you’ve already put in effort to optimize your local business, Google My Business should just make it easier to manage and organize everything in one place. If you haven’t yet – go show Google your stuff… so they can show it to your potential customers.