Case Studies

Parkman White, LLP


Parkman White, LLP — a mid-sized law firm with offices in Birmingham and Dothan — was spending a lot of money on paid search, as much as $12,000 per month — with no real knowledge of how many case leads it was generating.


  • Google Adwords account overhaul
  • Website optimization overhaul
  • New keyword research
  • WordPress theme updates
  • Website responsiveness
  • Local SEO overhaul
  • Citation corrections
  • Citation building
  • High authority link building


12 months with Flagstone vs 12 months with Previous PPC Management Provider

  • +263% sessions
  • +274% new user sessions
  • +214% returning visitors
  • +224% page views
  • +621% referral traffic
  • +149% organic search traffic
  • +565% direct traffic
  • +500% social media traffic

Adwords (2015 vs 2014)

  • -39% spend
  • +1,147% conversions (phone calls and contact requests via the website)
  • +77% phone call conversions
  • -28% cost per click (CPC)
  • +161% overall clicks

The Results Were Amazing

“Flagstone has helped us to pare down to a very manageable and effective online marketing budget that helps us connect with the clients we need to help and optimize our online spend”

William White, Partner.

Ultimately, now we spend about 60% less each month (Parkman White is still a client) than previously (when the firm’s PPC was being handled by another vendor) and on average we get triple or four times the conversions!

+ 0
New users
- 0 %
Adwords spend
+ 0
Organic SEO traffic
+ 0 %
Phone calls

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Flagstone Search Marketing is a Google-certified partner agency based in Birmingham, Ala., with an emphasis on well-crafted search engine marketing programs and cost-effective custom website design. Founder Carlton Smith has been focused on digital media content for 16+ years.