The firm could not attribute a single case back to its website. The firm – a pillar in the community – was nowhere to be found in search.


  • Started Google Adwords & Facebook Ads campaigns
  • Website optimization overhaul
  • New keyword research
  • WordPress theme updates
  • Website responsiveness
  • Local SEO overhaul
  • Citation corrections
  • Citation building
  • High authority link building
  • Call tracking
  • Social media management
  • Content marketing


  • 5,688 new visits from Adwords
  • +32% sessions
  • +25% organic search improvement
  • +98% page views
  • +50% pages per visitor
  • +47% bounce rate improvement

Organic Search

  • 543% social traffic improvement
  • Website goals (phone calls and contact requests) went from 4 to 1,540
  • 1,110 calls generated from Google organic
  • 156 calls generated from Bing organic
  • 136 calls generated from Yahoo organic

The Results

Trackability is everything. Having solid analytics in place has elucidated what was previously a mystery. Thanks to call tracking, the law firm now knows where its leads are coming from.

+ 0 %
New users
+ 0 %
Organic search improvement
- 0 %
Bounce-rate improvement
Phone calls generated

You’re The Next Success Story

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Flagstone Search Marketing is a Google-certified partner agency based in Birmingham, Ala., with an emphasis on well-crafted search engine marketing programs and cost-effective custom website design. Founder Carlton Smith has been focused on digital media content for 16+ years.