Case Studies

New South Mortage

Problem

Dated website with no structured PPC spend and no trackable results

Solutions

Results

The Results

Having a new, well-designed WordPress website was the first crucial step to success in this project. Once that was in place, we overhauled the Adwords account and began tracking conversions. Finally, implementing a chat functionality made a huge difference in terms of mortgage inquiries (and revenue). Metrics such as 60% bounce-rate improvement are indicative of creating a user-friendly, engaging website that allowed our client to in turn help their clients.
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New users
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Organic search traffic
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Bounce rate improvement
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New customer chats

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Flagstone Search Marketing is a Google-certified partner agency based in Birmingham, Ala., with an emphasis on well-crafted search engine marketing programs and cost-effective custom website design. Founder Carlton Smith has been focused on digital media content for 16+ years.