Should You Invest in Search Engine Optimization or PPC Advertising?
With Google processing over 4 billion Internet searches every day, the battle for consumers’ attention has never been more difficult. And, unfortunately, search engines are where your website needs to be if it wants to get in front of prospective customers or clients. Specifically, your website needs to sit atop the first page of search […]
All the Ways Smart Google Advertisers Target Audiences, Not Keywords [Infographic]
“Good morning, Benton Gazette.” “Hi, I’d like to place an ad in the paper. I want a quarter page spread every weekday. I’m selling luxury vacations to Hawaii and I want to reach lots of people.” “No problem… uh, I’m happy to place the ad for you, but are you sure that your audience is […]
How can you run a retargeting campaign without being creepy?
The concept of remarketing could also be called re-targeting considering how it takes an online ad and tries to re-entice customers. While that might sound overly obtrusive, it can be very beneficial if done judiciously and through Google’s valuable display network. That’s because remarketing works on a psychological level that subtly reminds people that they […]
PPC & SEO: Together at last
Not so long ago, paid and organic (PPC and SEO) marketing people were at very adversarial ends of the industry. In the regional parlance of my native state, PPC and SEO had an Alabama-Auburn like rivalry. Both were dubious and dismissive of the other side, and hence, both blind to the good and unique qualities the […]
The top 3 PPC ad extensions
Pay-Per-Click ads are great ways to reach out to a wide world of internet searchers. While it’s fairly easy to set up Google Adwords campaigns, perfecting them is a constant process. Your ad campaigns are as precise as you make them, and as widespread as you’re willing to pay for. A lot of online marketers don’t […]