PPC & SEO: Together at last

PPC & SEO: Together at last

Not so long ago, paid and organic (PPC and SEO) marketing people were at very adversarial ends of the industry. In the regional parlance of my native state, PPC and SEO had an Alabama-Auburn like rivalry. Both were dubious and dismissive of the other side, and hence,...
The top 3 PPC ad extensions

The top 3 PPC ad extensions

Pay-Per-Click ads are great ways to reach out to a wide world of internet searchers. While it’s fairly easy to set up Google Adwords campaigns, perfecting them is a constant process. Your ad campaigns are as precise as you make them, and as widespread as...