In the world of SEO, we’re all admittedly looking for “the next big thing” to score a high ranking on Google’s algorithm. It can be all too easy to be mesmerized by the staggering amount of results that a single Google search result can yield. Millions of results for a simple, generalized topic – what are the odds that anyone will even see your content, let alone click on it? Not very good, which is why an increasing number of SEO-savvy bloggers and marketing experts are looking to a new, more...