Penguin 4.0… and What it Means for Your SEO [Infographic]

photo of a penguin up close

The Google Penguin Update has graduated. It’s no longer an “update.” Now it’s an official “ranking factor in the core algorithm.” Penguin tobogganed onto the the scene in April 2012, taking many webmasters and SEOs by surprise. via GIPHY The Penguin Update was designed to attack sites with spammy links. You might get slapped if […]

Been caught spamming: Don’t get spanked with Google’s next update

google panda algorithm update 2013

There’s a lot of web chatter concerning the new Google algorithm update — set to roll out this month — and what to expect for the rest of 2013 with regards to SEO for Google. I think this latest algo update will send a lot of people who have been doing shady SEO scrambling. Penguin 2.0 […]

How low-quality SEO can wreck your website

poor seo practices

Black Hat SEO practices are not only unethical, they’re downright dangerous. No doubt if you are a small local business owner, you’ve gotten this call or email: “Hi. I noticed your website was not ranking in the search results. Our SEO company can fairly quickly promote your website to the top of the search rankings […]

Google Webmaster Tool disavows links (and perhaps negative SEO)

google webmaster tools disavow links

Google just rolled out the Disavow Links Tool for website owners who are concerned about low-quality links bringing down a website’s page rank (PR) value.  Many interpret Google’s actions as an acknowledgement of the low-down practice of “negative SEO.” What is negative SEO? If links from low-quality websites can hurt a websites overall link-quality profile […]