3 Tips for Creating an Effective Content Marketing Strategy

Recently, Google has updated its search algorithm, Penguin, and the result of this update has businesses reconsidering their approach to content marketing. Those that have relied on a mediocre social media approaches that incorporate inadequate content are being forced to revisit their strategy since they have lost prominence in Google’s rankings. As a matter of […]

How to convert website visitors into inbound leads

inbound marketing conversions

As a business owner, you know that prospects who initiate contact with you are much more highly qualified than those you reach out to through some sort of cold contact. In light of that fact, the challenge for businesses that market online is how to convert website visitors into inbound marketing leads. Here are three […]

What is the definition of inbound marketing?

definition of inbound marketing

So while you were searching for tips on your internet marketing campaign, you came across someone mentioning inbound marketing and how it is simply the most important form of marketing out there. But as a business owner you have no idea what that is or why in the world it’s theoretically so important. Here is […]

How to use Instagram for inbound marketing

instagram for inbound marketing

Instagram is a free photo and video sharing app for iPhone, Android, and other mobile devices. With 150 million active users, and growing, it’s one of the most popular social networks out there. It’s that growing popularity that led Facebook to purchase Instagram for $1 billion. But how can a photo and video sharing app […]