How Managed Pay-Per-Click Advertising Can Give You Results
Pay-per-click (PPC) is an online traffic-generating advertising model. With PPC ads, an advertiser offers payment to the ad publisher each time an ad is clicked.
Although PPC is more closely associated with search engines such as Google (Google AdWords) or Bing (Microsoft Bing Ads), social media networks like Twitter and Facebook also offer PPC ads as a way for advertisers to reach customers.
Harnessing the Power of PPC for Your Business
If you’re seeking a good return-on-investment (ROI) but have budget limitations, PPC advertising might be a good fit for your business.
Because PPC features an ongoing process of targeting and refinement, it can be tailored to provide value and results regardless of the size of your budget.
However, be aware that your competitors are continually optimizing their PPC strategies as well.
This means, in order to stay competitive in the paid search auction landscape, you’ll need a company you can trust with the expertise to develop, fine-tune, and manage your PPC campaign.
Deploying a PPC strategy allows you to attract website leads fast while you work on your long-term SEO marketing.
Using Google Adwords or Bing Ads, your business will realize results as quickly as within a week for a fraction of the budget the same results would take using traditional broadcast or print media.
In addition, PPC gives you the power of applying instant analytics. We’ll test your PPC ads again and again to allow you to shift your budget and strategy toward the highest lead-producing keywords and ads.
Using the latest analytical tools, we’re able to give real-time insight to your strategy, allowing you to maximize your investment — and your results.
Why Flagstone Excels at PPC Management
Embarking on a PPC campaign can be a very time-consuming and expensive process if you don’t have proper experience.
To excel, you’ll need to be familiar with keyword selection, ad scheduling and placement, and bid management while keeping up with constant analytics.
And, due to the complexities of the “quality score” algorithms, protecting your company’s ROI is harder than ever.
Think Google’s account reps can help? Think again. Google is not focused on protecting your budget — in fact, they’re almost always going to prompt you to spend more than you need to.
Instead, use our years of expertise and analytical knowledge to help you:
- Compose ads that bring results
- Provide maximum account manageability and relevance
- Understand which keywords and “matching options” will bring your business the best results
- Filter budget-breaking untargeted traffic
- Use the Google Adwords “Quality Score” or ranking formula
- Use the Bing-Yahoo search alliance to maximize traffic
- Use geographic targeting for increased traffic and results
Not only do we have the experience you can rely on, we make it simple with a transparent process that’s easy to understand and follow.
How Our Pay-Per-Click Management Process Works
First, we’ll work closely with you to develop and refine winning keywords to showcase your services and products.
As a Google Partner, we can help you get credit as a new advertiser, if necessary. Then, at no additional charge, we’ll set up all of your PPC accounts.
Now we’ll begin writing effective, persuasive copy for your product and service ads. To ensure results, we test that copy using performance metrics and variations using conversion-tracking codes.
Finally, your ads will appear on Google, Bing, or Yahoo in the section dedicated to sponsored links when searchers type keyword-relevant queries. Your ads will also appear on websites your typical client visits — matched by demographics and geographics.
Searchers clicking on your ads get directed to pages on your site or custom landing pages.
And most importantly, we can manage every aspect of your PPC campaign — from start to finish.
Our PPC Management Services Don’t Stop There
We give you all the PPC services you need for exceptional traffic and ROI. Besides the standard services, we also offer:
- Call tracking
- Geo-fencing campaigns
- Set-up and optimization of Google Analytics
- Retargeting campaigns
- Facebook ads
- LinkedIn ads
And, as we mentioned, Flagstone is a Google Certified Partner, meaning we bring added value to our services — and your results.
Flagstone’s Advanced Capabilities Mean Better Results for Your Campaign
Not every company can achieve Google Partner status.
Doing so means that we have consistently met spend requirements for Adwords, demonstrated expertise and skill using Adwords, delivered revenue growth for our agency and clients, and shown sustainable growth of our client base over time.
Because we’re a Google Partner Agency, Flagstone Search Marketing can use cutting-edge Google tools to empower your search marketing strategies.
We are adept at Google Search, Google Analytics, YouTube, Adwords, and more. Importantly, our agency-partner status provides exclusive access to the industry-specific Google data for all industries affected by Google search and digital advertising.
Our dedicated Google Agency Partner resource team, in partnership with our team of digital marketing professionals, stand ready to provide well-informed analysis and expert insights to give your internet marketing strategy an unbeatable competitive advantage.
Take advantage of true expertise — schedule a consultation now.
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