Create emotion in your email marketing with videos
What if we took a look at the power of positive emotions in marketing? This is an important topic, as people’s decision-making is often impacted by their emotional state of mind. In fact, online marketers should take advantage of this because it can have a huge impact on how effective their campaigns are. We all […]
Use social media writing style to add interest to email marketing
A successful email marketing campaign offers the reader a fresh perspective and valuable information. It also offers a means by which to nurture relationships with customers while establishing authority. But growing relationships through email marketing can be tricky. You need to sound personable, yet hold your expert tone. You need to provide shareable content, yet lead […]
Email marketing: How to keep your spam count low
Email Marketing with a third party email provider is wonderful for several reasons. It provides small businesses with an easy way to reach large mailing lists (avoiding daily sending limits). It provides high-quality templates for small businesses to customize to their liking. It even manages mailing lists, de-dupes, and provides reports you can analyze for […]
Email marketing trends you should know about
On Monday, Sept. 23, a major marketing firm released a survey of marketing professionals across eight different industries. Across all industries, the marketers surveyed agreed: Email marketing is one of the primary ways firms can draw traffic to their websites and increase sales revenue. But beyond that, it also highlighted some interested trends developing in […]