Custom WordPress Website Design For Small Businesses

Have you looked around at some of those sleek, custom WordPress sites and wanted one for your own? Many business owners do, and for good reason. WordPress is an infinitely customizable — and useful — website design tool for small business owners. But WordPress is also infinitely complex — a characteristic that makes it challenging for the small business with limited time and budget. That’s where we come in.

What You Need to Know About Custom WordPress Website Design

WordPress is popular. So popular, that WordPress sites make up half of the most-visited websites that currently run on a content management system (CMS). That’s about 500,000 websites.

But, a limited number of WordPress themes makes it difficult for businesses to stand out from the competition.

Fortunately, our dedicated WordPress experts have years of experience providing custom WordPress solutions and website design to give our clients one-of-a-kind, branded sites.

1. What Exactly is a WordPress Theme?

A theme is the “skin” of your website, the element that conveys the feel and branding of your brand — whether that’s playful or professional, conservative or edgy.

The theme also helps bring a cohesive look to your site, so visitors know they’re in the right place, even when they navigate to a new page.

While there are plenty of “free” themes, Premium themes offer worthwhile advantages, including greater reliability, dedicated support, and greater customization.

Before you balk at paying for a Premium theme, remember that if your site goes down, support can be a critical factor in remedying problems and getting you back up and running again.

2. The Importance of Theme

A theme is more than just a pretty face — and choosing one wisely is critical. Be sure to look for useful features when considering the right theme, like:

Load Speed: Users expect fast access, so page loading times are critical. Visitors to your site will decide in just a matter of seconds whether to stay or go.

Site not fast enough? Guess what — your competitor just got lucky, because you visitor will hit the back button on your site and look elsewhere for the product they are seeking.

However, our experts will prevent this from happening. They will examine the source code of your WordPress theme choices to determine which theme is too slow to be viable for a business site.

Responsive Design: Everyone has multiple devices and your website needs to function reliably on all of them — from tablets and laptops to smartphones and smartwatches.

Plus, you’ll need to plan ahead for the next generation of browsers to ensure smooth operation into the future.

We’ll check your theme choices to make sure your design’s adaptable to upcoming changes in technology.

Customization: Building a strong brand means creating a consistent, unique design. Our team can provide WordPress theme customization services for a brand-new site or, a smooth integration with a current site.

3. Not All Coding is Equal

An improperly coded site will cause you problems down the line, even if it looks good right now.

That’s why any website we build complies with W3C international standards and best practices, offering highly sought-after W3C validation.

Our commitment to these high standards offers your business added value, including:

Easy, accurate display of pages across multiple devices and browsers
Faster page loading
Design changes made on one page that easily convert across the site
Higher ranking with search engines with expert search engine optimization (SEO)
WordPress plugins that function correctly with your theme

Because we understand both proper coding and WordPress, your site will be robust, functional, and effective.

3 Cost-Effective WordPress Solutions for the Savvy Business

Want a fully-functional WordPress site that’s customized and ready to elevate your brand?

We’ve got three options — all of which include ensuring your site is properly coded to limit breakdowns, viruses, and errors.

1. PSD to WordPress

If you’re not certain your current theme meets all the criteria for a high-quality site, let us convert your design into a WordPress template that will fit the bill.

Just send us your web files in the most common formats — AI, PSD, or JPEG — and we’ll take care of the rest!

2. Custom WordPress Theme Development

For those businesses that want to fine-tune every detail of their websites, we can create a one-of-a-kind site. Our experts will code a bespoke theme specifically crafted to your specifications and built to international W3C standards.

3. Customizing an Out-of-the-Box Premium WordPress Theme

Have an existing WordPress theme that just not quite up to snuff? We can take your current WordPress theme and customize it to meet your requirements.

We’ll work with you one-on-one, choosing the correct tools and plugins to ensure your site meets the expectations of your target audience.

Flagstone — The Fuss-Free, Reliable WordPress Designer

No matter what WordPress needs you have, we’ll give you professional, high-quality, site-building services developed to the latest W3C coding standards.

We’ll work closely with you to design a site that meets your specifications, performs consistently, and showcases your brand — without you having to lift a finger to learn the intricacies of web development or coding.

WordPress? We’ve got this!