Pay-Per-Click ads are great ways to reach out to a wide world of internet searchers. While it’s fairly easy to set up Google Adwords campaigns, perfecting them is a constant process. Your ad campaigns are as precise as you make them, and as widespread as you’re willing to pay for. A lot of online marketers don’t pay attention to PPC Ad Extensions, and they miss out on an easy way to optimize their ads and get the most out of their campaign budget.
- Sitelink extensions – You’ve probably noticed that some ads on google search appear bigger than others, with multiple links and more specific information. What you might not have known is that these bigger ads cost exactly the same as the smaller ones you’re accustomed to. These ads use Sitelink Extensions, and they are a great way to show your depth, get people to the right page, and take up space that your competitors would otherwise occupy. To activate sitelink extensions, go into the Ad Extensions tab of your campaign. Under the View window, select Sitelink Extensions. Create up to six new extension links that will direct users to specific pages within your website.
- Location extensions – Adding your location to your bigger, extension-optimized ads can help you get the most out of your campaign, too. To do this, choose Location extensions under the Ad extensions tab and create a location. Google will want to link this up to Google places, and then display your address along with your ad. Again, this will take up more space and help you connect with local potential clients. This is big news for small businesses or really anyone doing business locally.
- Call extensions – It may seem trivial, but adding your phone number to your Ad extension can make the difference between a passing glance and an inquiry. Choose Call Extension in the View menu under Ad extensions and add your phone number. If you have a local number, this will align you with the right local searchers and give you regional credibility. In any case, it will prompt interested parties to get on the phone and communicate with you directly. If you do this without clicking your ad, you don’t even have to pay for it!
These Ad extensions will help you get the most information, space, and links out of your advertising budget and could change the way your money is spent on Google Adwords. Contact us to learn more.
photo credit: Mykl Roventine via photopin cc
