Local SEO is not only budget-friendly for a small business, but it offers the opportunity to connect with the most relevant customers. It is possible to achieve great local search rankings without a large SEO outlay. Whether you hire an SEO company or do it yourself, you must invest the time. Local business listings, when optimized, can quickly achieve first page exposure and will produce a superior ROI to traditional advertising.
While Google is still the dominant player in local search – and has been since the inception of Google Maps – the landscape has altered somewhat since the addition of Yahoo! and Bing, as well as many new local options like FourSquare, Yelp, Merchant Circle and Urban Spoon.
And Yet, Local SEO Still All Harkens Back to Google
Having an accurate and consistent representation of your business’ name, address and phone number is paramount. The importance of what local SEO’s call “NAP consistency” (Name, Address, Phone Number) cannot be overstated. While these directories can generate traffic to your site, they also serve as references or “citations” for your Google+ Local listing. If Google sees that you are listed differently (i.e. different address or phone number) across these top local directories and others, it decreases the relevancy of your business in Google’s eyes and they will not prominently list you in the search results.
Here are the top
33 47 local search directories (outside of Google) to submit your local business listing to:
- Yahoo Local
- Bing Local
- Yellow Pages
- City Search
- Super Pages
- Insider Pages
- Merchant Circle
- Best of the Web, Free Version
- Mojo Pages
- EZ Local
- Show Me Local
- Local Database
- LocalStack (formerly Local Pages)
- Chamber of Commerce
- Judy’s Book