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photo of a monkey with a very long tail to illustrate the concept of using long-tail keywords as an organic seo strategy
BlogGoogleSEO

Why Long-Tail Keywords Make for an Incredibly Effective SEO Strategy

In the world of SEO, we’re all admittedly looking for “the next big thing” to …

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should you invest in seo or ppc first for your business
BlogGooglePPC

Should You Invest in Search Engine Optimization or PPC Advertising?

With Google processing over 4 billion Internet searches every day, the battle for consumers’ attention …

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how to assess wordpress theme quality on themeforest
Blog

How to Assess WordPress Theme Quality for Your Business Website

WordPress themes are so much more than just design templates. Sure, they give you what …

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picture of a car going fast down a road to denote the idea of speed and performance for wordpress websites
BlogWordPress

WordPress Performance Optimization With Caching Plugins

Kissmetrics published an infographic a few years back called “How Loading Time Affects Your Bottom …

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Blog

My Interview with The Trust Factor on Business Innovators Radio Network

It was a great honor to talk with Neil Howe about the developments regarding SEO …

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wordpress image optimization tips and plugins
BlogSEOWordPress

Image Optimization 101: How to Properly Use Images in WordPress

There was a study done awhile back that basically says that text-only content doesn’t fare …

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the pros and cons of exact match domains emd
BlogSEO

The Rewards and Perils of Using an Exact Match Domain

Press 2007 into the keypad on your time machine and hit the start button. When …

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how advertisers use google audiences for targeting
BlogPPC

All the Ways Smart Google Advertisers Target Audiences, Not Keywords [Infographic]

“Good morning, Benton Gazette.” “Hi, I’d like to place an ad in the paper. I …

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