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WordPress Performance Optimization With Caching Plugins

WordPress Performance Optimization With Caching Plugins

Kissmetrics published an infographic a few years back called “How Loading Time Affects Your Bottom Line”. Intrigued? You should be. The infographic demonstrates how important website loading speeds and overall performance are to the user experience. For those that are...

Should You Invest in Search Engine Optimization or PPC Advertising?

Should You Invest in Search Engine Optimization or PPC Advertising?

With Google processing over 4 billion Internet searches every day, the battle for consumers’ attention has never been more difficult. And, unfortunately, search engines are where your website needs to be if it wants to get in front of prospective customers or clients....

Image Optimization 101: How to Properly Use Images in WordPress

Image Optimization 101: How to Properly Use Images in WordPress

There was a study done awhile back that basically says that text-only content doesn’t fare too well in the memories of its readers; only 10% of it can be recalled three days later. When a picture is added to that content, however, readers are able to remember 65% of...

The Rewards and Perils of Using an Exact Match Domain

The Rewards and Perils of Using an Exact Match Domain

Press 2007 into the keypad on your time machine and hit the start button. When the stomach-churning journey ends (always bring a barf bag when you time travel), you’ll open the door and be faced with a world where selfies were taken by aiming your camera at a mirror,...