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How to make the most of Google Posts

How to make the most of Google Posts

Want to be able to post messages to potential customers for them to see as soon as they search for your business in Google? Your opportunity has arrived. Google Posts is here. What are Google Posts? Google Posts are short posts that you create in your Google My...

The Rewards and Perils of Using an Exact Match Domain in 2017

The Rewards and Perils of Using an Exact Match Domain in 2017

Press 2007 into the keypad on your time machine and hit the start button. When the stomach-churning journey ends (always bring a barf bag when you time travel), you’ll open the door and be faced with a world where selfies were taken by aiming your camera at a mirror,...

What Makes a Website Rank in 2017? SEMRush Tells All

What Makes a Website Rank in 2017? SEMRush Tells All

Ranking first in the search engine results is like winning an Olympic gold medal. If you want to win an Olympic gold medal, it’s not enough to put in lots of effort at your chosen sport. It’s not enough to plug away at practice for hours, eat right and get plenty of...

If You’re Not Creating Video, Here’s How (and Why) to Start

If You’re Not Creating Video, Here’s How (and Why) to Start

It’s midnight and you’re internet surfing. How likely is it that you’ll be watching a video - or two? You’re thinking about buying a blender off eBay. Two listings are very similar - except one has a video of the blender being used, and one only has photos. How likely...

How to Make Sales Directly From Google’s Search Results

How to Make Sales Directly From Google’s Search Results

Google is getting better at answering our questions right in the search results. Google is predicting what we’re going to need  before we even ask. Reaching and selling to customers is going to get trickier and trickier. What’s a business to do? If you can’t beat ‘em,...

How to Future-Proof Your Business SEO for a Future With No SERP

How to Future-Proof Your Business SEO for a Future With No SERP

Last updated on May 12, 2017 It’s 2019. Where is your business in the search results? Ranking in first position? Second? Third? Or are there no longer search results? The Google Crystal Ball Google has been trying to predict searchers’ and consumers’ needs since 2004,...