Google search and machine learning: The VERY non-techie’s guide
“Artificial intelligence” and “machine learning” used to conjure up images of sci-fi robots: Star Trek’s Data, Star Wars’ C-3PO, or the Sentinels from the Matrix. Now machine learning is a part of our lives every time we conduct a Google Search. It doesn’t look scary; it doesn’t look cute; in fact, we don’t even notice […]
How to Make Your Site Load Astoundingly Fast on Mobile Devices
Faster. Faster! FASTER! If you’re a website owner or developer, you might feel like the entire world is pressuring you to speed your website up – especially for mobile users. Stats like “47% of people expect a web page to load in two seconds or less” and “40% will abandon a web page if it […]
The PPC Newbie Guide to Google Adwords Ad Extensions that Catapult Your Campaign Results
So you use Google Adwords to promote your business. That’s great. If you also take advantage of all the free ways to expand your ads so they take up more space in the search results, draw searchers’ attention better, and compel customers to click at higher rates (without you paying any more), you’re amazing! If […]
How to Be Pushy with Your Website: Your Guide to Push Notifications
Anyone else remember Alec Baldwin back in the day, before he became known for his Trump impersonation? No? Okay, let me jog your memory: While I could write an entire post about how sales and marketing tactics from the pre-Internet ‘90s differed so greatly from what we do today, let’s focus on Baldwin’s tagline: “Always. […]
I Put the Yoast SEO Plugin on My Site… Now What?
My web designer, my friend who does SEO, and a whole host of posts I saw on the web told me that I should for sure have the Yoast SEO plugin on my WordPress site. So I put it on. And then I went into the settings and… WHOA! OVERLOAD! How many settings could you […]
Can You Really Win More Conversions with Exit Intent Technology?
Google Analytics can seem like your best friend some days and then your worst enemy on others. To be fair, though, it’s not really Google’s fault when bounce rates are high, conversions are low, or spammers skew your site’s statistics. It’s like that old adage says: “Don’t shoot the messenger”. Regardless of what news Google […]
14 Responsive WordPress Themes for the Busy Business Owner
Back in 2015, Google announced a new update to their search algorithm, this time so that mobile-friendliness would factor into a website’s ranking. If you haven’t been introduced to Google’s Mobile-Friendly Test yet, take a moment to familiarize yourself with it. Now, the term “mobile-friendly” is a bit broad. A few years ago, a mobile-friendly […]
Is Social Media Killing Your Business’s Reputation?
How to Get Stars in Google Search Results (2016 Update)
Want to make your site stand out in the Google search results? How about some nice, bright, twinkling little stars? Or these: Let’s show you how to get those stars… and how not to. Google reads, understands and displays your stars when you mark them up with Schema: little pieces of code that explain to […]
Did You Miss the Latest Google Security Update?
For those of you who haven’t heard the news, there is a new Google security update in store for Chrome users beginning in January 2017. Currently, this is how the address bar appears for an HTTP website in the Chrome browser: Here is how Google wants any unsecured HTTP website to appear: While Google won’t […]