In the past year or two, though, spam bots have developed a whole new level of chutzpah. They’ve actually found a way to appear in your Google Analytics, and make you think there are sites sending you referral traffic.
Why do they want you to think they’re sending traffic to your site? They’re using that age-old power that’s apparently killed a whole lot of cats.
They assume you’ll be curious as to which site this is that’s sending you dozens of visitors, and where exactly you were mentioned on it. You’ll go to free-share-buttons-eee.xyz to find out, and – POW! Just like that you’ll find yourself on a Russian dating site, or fashion site, or something of that ilk. (Why Russian? I don’t know. But the vast majority of these spam-bot sites redirect you to Russian-based sites (and the fake traffic shows up in Analytics as coming from Russia).
Even if you never click on any of these sites, it messes with your analytics.
In the example site above, let’s say the site owners were happy with their 876 sessions that month. Would they be as happy with the real number of sessions they had?
From 876 sessions down to 570. There went one-third of your web traffic.
What’s a site to do to not be taken in by the spam bots?
First if all, don’t click on any of those links – ever. Don’t give them that satisfaction – until you really like ogling Russian fashion.
Second, set up an advanced segment in your Google Analytics (like we did above) to filter out these fake visits.
Flagstone Search Marketing is a Google-certified partner agency based in Birmingham, Alabama. We focus on well-crafted SEO & PPC campaigns, engaging social media marketing, cost-effective Wordpress website design, and Google maps optimization.