Google phases out right-rail ads on desktop searches

Google phases out right-rail ads on desktop searches

Google is once again shaking up the world of search and moving the proverbial cheese of marketers by making drastic changes to its search engine results pages (SERPs). On Friday, February 19th, Google confirmed that search results pages on desktop will no longer show...
Pinocchio’s guide to social media for business

Pinocchio’s guide to social media for business

“I want to be a real boy.” That’s not Pinocchio. That’s your business. Let’s face it. You want to be friends with real people. Not with companies. How many times have you felt “wow, I really want to get to know this company better!” Maybe if it was Apple, or Chipotle,...