PPC & SEO: Together at last

ppc and seo

Not so long ago, paid and organic (PPC and SEO) marketing people were at very adversarial ends of the industry. In the regional parlance of my native state, PPC and SEO had an Alabama-Auburn like rivalry. Both were dubious and dismissive of the other side, and hence, both blind to the good and unique qualities the […]

Been caught spamming: Don’t get spanked with Google’s next update

google panda algorithm update 2013

There’s a lot of web chatter concerning the new Google algorithm update — set to roll out this month — and what to expect for the rest of 2013 with regards to SEO for Google. I think this latest algo update will send a lot of people who have been doing shady SEO scrambling. Penguin 2.0 […]