Google knocks EMD’s down a notch

google exact match domains update

As a follow-up to its recent “Panda Update,” Google recently rolled out an update that devalued exact-match domain names or EMDs. What is an EMD? EMD = Exact Match Domain It is where your domain is the exact same as the keywords you are trying to optimize your website around. For example, if your keywords […]

Google Webmaster Tool disavows links (and perhaps negative SEO)

google webmaster tools disavow links

Google just rolled out the Disavow Links Tool for website owners who are concerned about low-quality links bringing down a website’s page rank (PR) value.  Many interpret Google’s actions as an acknowledgement of the low-down practice of “negative SEO.” What is negative SEO? If links from low-quality websites can hurt a websites overall link-quality profile […]