7 WordPress tips for beginners

7 WordPress tips for beginners

There are many different web platform options available for your small business website—Joomla, Drupal, .NET, ColdFusion, or custom-coded CAKE, HTML5 or .NET—however, these can be expensive, requiring the expertise of a programmer. None of the aforementioned choices...
PPC & SEO: Together at last

PPC & SEO: Together at last

Not so long ago, paid and organic (PPC and SEO) marketing people were at very adversarial ends of the industry. In the regional parlance of my native state, PPC and SEO had an Alabama-Auburn like rivalry. Both were dubious and dismissive of the other side, and hence,...
What is black hat SEO?

What is black hat SEO?

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Black Hat SEO may also be...
Don’t count on Google to provide

Don’t count on Google to provide

If you are a heavy Google Analytics user, you’ll know what I’m referring to when I say, “(not provided).” (This is in reference to the Google Analtyics Organic Search Traffic report. To get there, simply log into Google Analytics, use the...