The many benefits of a LinkedIn company page

The many benefits of a LinkedIn company page

If your business has employees, chances are many have already updated their personal profiles to show where they work i.e. your company’s name. So now, every LinkedIn user that connects with an employee’s profile may potentially click on your company name...
A black hat SEO’s toolkit

A black hat SEO’s toolkit

My uncle—who owns a Birmingham HVAC business—tells me that he routinely gets a cold sales call where the conversation goes a little something like this: “Do you have a website?” “Yes.” “How would you like to be on page 1 of Google for your keywords in 90...
SEO ranking factors

SEO ranking factors

NOTE: This article is a bit dated. Please read, What Makes a Website Rank in 2017? SEMRush Tells All, for the most up-to-date SEO ranking factors. SEO 101 In the pioneering days of the Net, the recipe to propel a website to the top of the search results was stupid...
The top 3 PPC ad extensions

The top 3 PPC ad extensions

Pay-Per-Click ads are great ways to reach out to a wide world of internet searchers. While it’s fairly easy to set up Google Adwords campaigns, perfecting them is a constant process. Your ad campaigns are as precise as you make them, and as widespread as...